Adam Goldenberg is one of the top business personalities around the world who started his journey to corporate success at a young age. At the age of 15, Adam established his first company, which was known as Gamers Alliance. In 1999, Intermix Media, a Myspace parent company, acquired Gamers Alliance upon citing its potential. This led to Adam to quit high school in a bid to join Intermix as its Vice President of Strategic Planning. At the age of 20, he got a promotion as the company’s Chief Operating Officer. At the time, Adam Goldenberg was the youngest Chief Operating Officer of a publicly traded company.
Adam’s Partnership and Friendship with Don Ressler
Intermix played a huge role in the friendship and partnership between Don and Adam. This happened after Don, a brand-building expert, sold FitnessHeaven.com to Intermix Media in 2001. Through their fast friendship, they created Intermix Media’s only profit center, Alena Media. Alena Media was an e-commerce as well as performance advertising company, which generated hundreds of millions of dollars in revenue for Intermix.
Their short-lived success took a turn for the worst when Intermix was acquired by a media conglomerate, News Corp, in 2005. The dynamic duo comprising of Adam and Don left the new company after feeling that News Corp was ignoring Alena Media’s potential.
They made a decision to form their venture to explore the e-commerce and performance advertising niche. This endeavor led to the formation of Intelligent Beauty at http://www.forbes.com/sites/tomiogeron/2011/09/21/former-intermix-coo-raises-33m-for-fashion-brand-justfabulous/, an e-commerce brand building entity. Through this brand building platform, they created two brands, DERMSTORE and SENSA respectively. They did this by mobilizing some former team members from Alena Media.
Later, Adam Goldenberg and Don made a move to create a personalized shopping experience through integrating cutting-edge fashion with social interaction. This endeavor led to the hiring of designers, style consultants, and the creation of an affordable member subscription model. JustFab was the outcome of their effort. Currently, JustFab is a fashion and style community, where members are provided with a selection of accessories, shoes and handbags each month at $39.95.
The Expansion of JustFab
Since its inception in 2010, JustFab has grown into a subscription e-commerce category leader with over 35 million members across the global divide. Apart from the United States, it boasts of operations in other parts of the globe such as Netherlands, Spain, France, Germany, the UK and Canada. Through its strong-willed Co-CEOs, Adam and Don, JustFab prides itself on successful brands like Fabletics, FabKids, and ShoeDazzle.
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