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The growth of JD.com starts way before the foundation of Jingdong Mall, it’s creator company. It starts with founder Richard Liu Qiangdong. Weforum wanted to discuss the growth of the company with him in a recent interview. The interview, entitled “An Insight, An Idea”, touches on some of the aspects of his life that he believes were instrumental in his eventual development of the company.

Richard Liu received a degree in sociology from the Renmin University of China. While a student, Richard Liu tried several business ventures but the one that is well-known is a restaurant that he attempted to run during that time. Richard Liu Qiangdong tells David Rubenstein was Weforum that this was one of his worst business ventures. He explains that as a student he did not dedicate the proper amount of time to the process and the restaurant ultimately failed.

He tried again in 1998 when he started an electronics business, he dubbed Jingdong Mall. The creation of this business was borne out of a need to redeem himself but also to support his family. He had a grandmother who had always been helpful and supportive, he wanted to pay her back for all her kindness throughout the year. The business did well and continued to flourish until 2004 when SARS became a major concern for the Chinese public. Go Here for related Information.

In 2005, JD.com when living as an online exclusive retail store for electronics. Eventually, the company grew to include other categories such as home, clothing, and cookware. These extended categories are one of the reasons why Richard Liu believes that JD.com has expanded the way that it has. The categories that they offer to their consumers provide them with the goods that they need to have a well-rounded shopping experience. Richard Liu gives the distinct impression that it has always been the goal JD.com to provide consumers with everything that they need in one trip.

After dominating the online Chinese retail scene, Liu is now looking towards a more global market. Richard Liu Qiangdong has been instrumental in the price for tired the expansion. He believes that JD.com will be ready to take on the larger international retail giants very soon. He warns them to look out for JD.com’s unique brand of service.

 

Related Reference: https://vivo.brown.edu/display/rl11

 

JingDong continues to change the way that their 100s of millions of customers throughout China are able to shape by adding to more stores as part of their “Boundaryless Retail” vision.

 

JD.com’s most recent innovations were created in order to cater to the needs of their traveling clients. These new locations were built in an international airport and a busy train station and they both feature retail technology that is innovating and provides an exciting shopping experience for their customers. These new locations from JD.com add to their other shopping opportunities that include online, supermarkets, convenience stores and more.

 

One of Jingdong’s locations is an unmanned convenience store that is located in the Hohhot East Railway Station in cooperation with the China Railway Express company. Some of the technology from JingDong that is used in this store includes state of the art vending machines and a payment system that uses facial recognition.

 

Once customers select the products that they want from the vending machines, their payment is processed and the doors of the vending machines are closed. When purchasing items, customers have more than one option when it comes to how they receive it. If the customer wants their product immediately, they have that option but they can also choose to have it sent to a location that is more convenient for them such as their destination.

 

The second new location from JD.com is located at the Beijing Capital International Airport. This store is quite a bit different than the other newly opened retail location. The airport-based store offers a variety of products for customers to purchase and has integrated new technology from JingDong that will help them analyze the behavior and habits of their customers in order to give them the best experience. Read This Article for related information.

 

Their systems include ways to manage their inventory while tracking the traffic flow in their store of their customers using heat maps and other technology. Some of the many items that are being made available at their pop-up location include suitcases and bags for travel, travel needs, clothing, mobile accessories, makeup, and other beauty products that travelers often need to purchase.

 

Related article: https://jdcorporateblog.com/delivering-the-future-of-shopping-jd-com-at-ces-2019/

 

 

JD.com of Jingdong Mall was launched in 2004 by Richard Liu Qiangdong and is one of the biggest e-commerce platforms in China. Traditional bookstores are currently going through a revival as a result of JD.com’s new online book business.

 

In addition, Jingdong Mall provides solutions when it comes to book procurement, technology, and logistics to 49 book stores around the country, including AIO SPACE, and Yitiao, as a result of Jingdong Mall’s RaaS  or “Retail as a Service” strategy. Under the RaaS strategy banner, JD also provided services and technologies to a number of companies from various industries. The “Retail as a Service” strategy also went beyond retail, helping a popular restaurant chain cut delivery costs in 2017.

 

One significant partnership that resulted from the RaaS strategy has been between Tangning Books and JD.com. Tangning Books is a bookstore that has two locations in Guangzhou, and was managing over 60 book suppliers prior to partnering with Jingdong in 2017. As a result of Jingdong and Tangning Books partnership, sales grew by 30% from May to December, and the profits also grew by 17% over that period. The partnership also enabled Tangning Books to reduce their turnover to 220 days, and using JD’s resources they are now able to have insight when it comes to customer buying behaviors and is able to tailored to their customer base, which in turn leads to more sales. Click Here to learn more.

 

When talking about the partnership, the founder of Tangning Books, Ningxin Liu stated that without the tech and supply chain expertise of Jingdong, his business would not benefit from any competitive advantage. He also pointed out that being backed by e-commerce technology allows the offline book business to see a bright future.

 

Another important benefit that resulted from the partnership between JD and Tangning is the fact that the bookstore now allows customers to scan QR codes for the books that aren’t available at the store and they can deliver the books within 24 hours using JD’s deep inventory. Haifeng Yang of JD Logistics noted that offline bookstores is only one example of many industries that can benefit from JD’s expertise when it comes to inventory management, technology, supply chain, and data.

 

See Also: https://www.chinamoneynetwork.com/2018/10/18/jd-com-opens-up-its-logistics-network-to-users