Entrepreneurship is complex and wide and those who understand the complexities that define the industry are able to proceed to attain success. One of the professionals whose presence in the industry marked a new dawn is Don Ressler, the man behind several successful businesses in the retail section. He has been working on building his career for over 15 years and the advantage that has steered him forward is having consistency and the will to achieve his goals.
Don Ressler started off when he built FitnessHeaven.com, a company designed to work with people looking for fitness products. He kept on developing the company since its initial launch till the time he was able to make it profitable. The journey was not sweet because of obstacles like lack of marketing skills and the ability to penetrate into a market that was not widely known.
After learning and acquiring skills while running the company, he decided to sell it in 2001 with the sole aim to raise money to build a new company that would be bigger and better. FitnessHeaven.com was acquired by Intermix Media and during the activity Don Ressler was able to talk with Adam Goldenberg, whose ideas were inclined towards the same direction as his.
They partnered to form Alena Media, which was offering marketing services to different businesses. The company ran for several years and was earning good profits before they decided to sell it so they could launch a company that would serve a broader market.
Read more: Former Intermix COO Raises $33M For Fashion Brand JustFabulous
After selling Alena Media in 2005, they started brainstorming for an idea that would lead them to establish another company. Their effort saw the birth of Intelligent Beauty in 2008. The company has been providing beauty products in different categories and is among the most profitable ideas they ever came up with.
JustFab is another great idea that was developed by Adam Goldenberg and Don Ressler. Adam Goldenberg and Don Ressler founded the company in 2010 and have been working on building it since then. To push the company to grow, they applied for funding with Matrix Ventures and were issued $33 million in 2011.
This money went to improving the infrastructure of the company before they received another $76 million from other venture capitals. During the second round of funding, they managed to further build the company to fully enter the Germany, UK and Canada markets. Today, JustFab remains the best online subscription retail across the entire European region.
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