Norman Pattiz, the executive chairman of PodcastOne and Tom Webster the Edison Research VP of Strategy, announced the results of the study on the outcome of the results of advertising test done on five major consumer brands and across five different categories of product and services. The research was the first ever study to be dome on pre and post-campaign brand lift, for companies that used podcast advertisement.
Edison Research did three different studies on behalf of Podcast to determine the effect Podcast’s advertising mechanisms have on various brands. The research involved taking online surveys of audiences of the campaign from Podcast before running the advert after four weeks top six weeks.
According to the pre and post-campaign studies, the fans who listen to the PodcastOne were receptive to the message of the brand, in fact; the message had a positive impact where the listeners were willing to consider or buy the products.
When the outcome was announced, Pattiz announced that the aim of PodcastOne is to go beyond the traditional method of advertising by offering to enhance the impact of each brand. He said that the outcome of the research showed that the multi-tiered approach that the firm takes to integrate advertising measurements. Webster having interacted with the audience before and after the campaigns ran has concluded that using Podcast to market will yield the desired outcome.
About Norman Pattiz
Since June 23, 2016, Norman Pattiz has been the CEO of PodcastOne. Before then, he served as the CEO of the company. Before Podcast, Pattiz was a consultant at the Westwood One Inc., a company that he founded in 1974. He worked as the CEO of Westwood until 1994. He has served as the president of Broadcast Education Association, and the chairperson and board member of the Governors at a security firm known as the Alamos National Security.
He also served at the Lawrence Livermore National Laboratory. He was the chairman of the board and later as the Chairman Emeritus at the Westwood One Inc. Pattiz worked at the Broadcasting Board of Governors a position he was appointed by President Clinton and President Bush reappointed him. He took a significant part in the creation of radio saw.
Since September 2001, Pattiz has been serving as the agent of the University of California. He also serves as a board member of the Regent of Energy Laboratories. He works at the Los Angeles Sheriff’s Department at the office of foreign relation as the director.
He also collaborated with numerous radio companies Hollywood Radio & Television Society and in National Radio Hall of Fame in recognition and Museum of Television & Radio for the job that he has done for the radio industry.
Learn more about Norman Pattiz: http://normanpattiz.com/