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Norman Pattiz, the executive chairman of PodcastOne and Tom Webster the Edison Research VP of Strategy, announced the results of the study on the outcome of the results of advertising test done on five major consumer brands and across five different categories of product and services. The research was the first ever study to be dome on pre and post-campaign brand lift, for companies that used podcast advertisement.

Edison Research did three different studies on behalf of Podcast to determine the effect Podcast’s advertising mechanisms have on various brands. The research involved taking online surveys of audiences of the campaign from Podcast before running the advert after four weeks top six weeks.

According to the pre and post-campaign studies, the fans who listen to the PodcastOne were receptive to the message of the brand, in fact; the message had a positive impact where the listeners were willing to consider or buy the products.

When the outcome was announced, Pattiz announced that the aim of PodcastOne is to go beyond the traditional method of advertising by offering to enhance the impact of each brand. He said that the outcome of the research showed that the multi-tiered approach that the firm takes to integrate advertising measurements. Webster having interacted with the audience before and after the campaigns ran has concluded that using Podcast to market will yield the desired outcome.

About Norman Pattiz

Since June 23, 2016, Norman Pattiz has been the CEO of PodcastOne. Before then, he served as the CEO of the company. Before Podcast, Pattiz was a consultant at the Westwood One Inc., a company that he founded in 1974. He worked as the CEO of Westwood until 1994. He has served as the president of Broadcast Education Association, and the chairperson and board member of the Governors at a security firm known as the Alamos National Security.

He also served at the Lawrence Livermore National Laboratory. He was the chairman of the board and later as the Chairman Emeritus at the Westwood One Inc. Pattiz worked at the Broadcasting Board of Governors a position he was appointed by President Clinton and President Bush reappointed him. He took a significant part in the creation of radio saw.

Since September 2001, Pattiz has been serving as the agent of the University of California. He also serves as a board member of the Regent of Energy Laboratories. He works at the Los Angeles Sheriff’s Department at the office of foreign relation as the director.

He also collaborated with numerous radio companies Hollywood Radio & Television Society and in National Radio Hall of Fame in recognition and Museum of Television & Radio for the job that he has done for the radio industry.

Learn more about Norman Pattiz: http://normanpattiz.com/

When it comes to helping others, donating to charities and non- profit organizations all around the world, and striving to make everyone’s dream come true, Bob Reina should be at the top of the list. He is a huge inspiration to those around him, especially the associates of his company, which is known as “Talk Fusion”, which is considered the First Video Marketing Solution. Bob Reina has donated one million dollars to the Humane Society of Tampa Bay and he has involved himself in saving lives of numerous animals while providing his support to one of the Indonesian Orphanages in that area. In other words, not only is Reina a man of talk, yet he is a man of action. Whatever he speaks on doing, he does it. His purpose for the creation of the Talk Fusion company was to help assist small non-profit organizations and small charities on achieving their personal goals and aspirations so they could accomplish what they strived to accomplish.

Bob Reina is extremely focused on changing other people’s lives, even if it seems impossible. He has always been determined to be number one in everything he does. A few examples of his hard work are as follows: He provided uniforms for local sports teams, contributed funds to help a young Russian boy overcome his surgery, and he has worked with SPCA Florida to help tsunami victims in Japan deal with a tragic incident. Overall, he has helped a variety of individuals and groups and still is helping others, along with his Talk Fusion Associates as we speak. Bob Reins has shown that he is an adequate role model to all in need.

Importance of Innovation and Video Marketing for Entrepreneurs

Talk Fusion Founder & CEO Bob Reina’s Mission to Change Lives

As many countries continue to record rapid economic growth, high inflation and interest rates are also recorded. Tim Armour, Capital Group’s chairperson, believes that equity and bond markets are struggling to stabilize after Donald Trump won the 2016 presidential elections.

Tim’s Capital Group has over $1.4 trillion in investment assets. As an investment advisor, Tim also believes that most asset managers are skeptical about the future state of their investments after the presidential elections. There are asset managers who think that Trump’s leadership style will lead to a slow economic growth and decreased interest rates.

Tim used Pimco as an example of a bond fund manager that reduced its holdings on high-risk bonds. According to him, this move assures fund managers of safer cash and defensive bond markets. Identifying market regime changes is difficult. Tim predicted the instability of the investment world after new officials were sworn in the U.S. government. He is certain that the new officials will challenge globalization and this factor will affect the asset management sector.

Tim and the Success of Capital Group

Tim Armour has been a member of Capital’s leadership team for the last thirty years. His roles as CEO involve managing funds for the company. These funds include the American Capital Income Builder Fund that is worth $100 billion. Besides his role at Capital Group, Timothy Armour also worked as an executive for service companies and global telecommunications. He commenced his career as an apprentice working under the Associates Program.

Tim attributes his executive and finance career success to the economics degree he obtained from Middlebury College. Throughout his 34 years of experience in the investment world, Tim has been formulating investment strategies for Capital Group. His work also involves interacting with asset managers and building business relationships for the profitability of Capital Group of Companies.

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Diversant LLC is a leading staffing agency, which serves the information technology industry. For years, the company has been helping IT firms to recruit highly motivated and competent professionals. This minority owned business provides a range of diverse, scalable, and flexible IT recruitment services. This is what has enabled the company to maintain its dominance in the industry. There is a strong commitment towards ensuring that IT companies find top talent. Currently, it serves notable Fortune 500 IT companies.

Addressing Industry Challenges

The company understands that with advancements in the IT sector, new challenges also crop up. However, the main challenge faced by players in the industry is hiring reputable and talented professionals. In this regard, Diversant has put in place a foolproof program that enables it secure the services of such individuals on behalf of its clients. An exclusive policy is used to pinpoint and vet IT professionals who have the ability to meet the dynamic needs of the industry. The company has an incomparable pool of brilliant professionals who are experienced and competent.

In order to deliver exceptional products and services, Diversant is guided by well-stipulated core values and principles. There is a firm belief in the strength of diversity within the organization’s setup. The company uses a diversified approach in order for it to meet the mandates of its clients. All its operations are similarly conducted with integrity, and in strict observance to rules and regulations that govern the industry. Teamwork, innovation, and professional development are also held in high esteem.

About John Goullet

Mr. Goullet is a principal at Diversant LLC. He has established himself as a force to reckon with in the IT recruitment Industry. Before joining the firm, he was serving as the Chief Executive Officer at Info Technologies, an IT staffing company that he formed in 1994.

John’s main focus is the comprehension of the general corporate climate in the sector. This enables his determine the precise staffing needs of his clients. By virtue of being Diversant’s principal, he is personally involved in the vetting process of the professionals. Mr. Goullet previously worked at Computer Sciences Corp, 3D Information Services, and The Constell Group.

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Keith Mann is an entrepreneur from the New York. His life can be termed as a great achievement to the USA.He focuses on the most fundamental things in life not taught under our education system. Keith began his career as the Managing Director of the Alternative Investment Division back in 1995. In 2001 Mann launched his New York-based enterprise successfully.

Forthe 15 years Keith worked in the executive search industry, he is known to be a professional in hiring strategy, staffing and hedge fund compensation. Keith Mann was able to recruit for global finances services firms successfully. In 2002 Keith discovered that the search community was under serving the hedge fund industry being a fast growing market and he proceeded to launch the Alternative Investment Practice to serve the sector within the Dynamics Executive Search. He then expanded the practice into a private industry in 2006. Later in 2009 Keith established a premier executive search firm by the name, Dynamic Search Partners (DSP) exclusively dedicated to the alternative investment firms.

As a philanthropist, Keith Mann has been working with 42 charter public schools network around New Jersey Massachusetts and New York, to ensure that they have all the requirements needed to secure jobs after they are done with colleges. He has dedicatedly identified influential leaders and linked them to companies that will nurture their success. He also came up with a scholarship program by the name Mann’s scholarship program to support students at attending the Uncommon Charter High School New York.

Keith is one of the citizens who has shown effort in helping the police in conflicts. Keith believes that a world of difference is made by the little things citizens do in support of those who protect them. He was one of the over 150 people who turned up in January for the New York Police Department support rally.

Today, Keith Mann is the Dynamics Search Partners (DSP) CEO responsible for the daily management of the firm.From the selfless works of Keith’s, his businesses seem to have a promising future.