Who said it is impossible to be bold yet feminine? It is okay to be unique, totally unlike anyone else. Color is the epitome of fun and simply being care free. Entrepreneur, Doe Deere, has made this fact evident with her colorful cosmetic line, Lime Crime.
The seed for Lime Crime was planted in 2004 when Deere registered her eBay account for her new fashion line. Around this time, bright colors were almost non-existent, and she felt like they would coincide perfectly with her brand. She started out sewing cloths, and it was extremely difficult finding make-up to accompany them. Finally in 2008, the dream became a reality, when Lime Crime was launched.
Doe Deere’s cosmetic line specializes in beautiful, bright and vibrant colors. She is inspired by her unicorns, which is her customers. Unicorns embrace differences that make them unique. Lime Crime has bold lipsticks and awesome metallic eyeshadows. The line’s wet to matte lippy is very popular and in high demand because of her array of unusual hues. This line was not created just to enhance features but to have fun. It is for those who love to paint vivid pictures in expressing themselves. It encourages people to live out loud.
Her unusual hues are perfect for the online market and was launched at a time when it was unheard of. She was once told that it would never work due to women not being able to try the colors on. She was persistent and now, her company is well known. Deere was named Top Inspiring Female Entrepreneurs by Self-Made magazine.
Deere was born in Russia and raised in New York. She stated in an interview that she was always a creative child. It seems that Deere never wanted to be boxed in. She believes that rules are meant to be broken when it comes to fashion and make-up. It is about what feels good in that moment.
Deere believes in empowering other female entrepreneurs. Her success is attributed to treating others like you would want to be treated and being appreciative. She remains optimistic in her business practices as well. She is always open to give advice and answer questions on Instagram from other entrepreneurs starting out.
To learn more about Doe Deere and Lime Crime, visit www.doedeere.com.