Fast-food chains have been clamoring to add meat alternative options to their menus. Veggie burgers, “chickenless chicken,” and other offerings are suddenly a common sight on the menu boards for various establishments. McDonalds has been lagging in the contest to win over a new segment of the market, but they are now prepared to change that.
OSI Group Forms A Strategic Partnership
The primary supplier of most of the meat that McDonalds uses is a company called OSI Group. They have had a long-term deal with America’s largest hamburger restaurant, and they are now forming a new partnership with a company called Impossible Foods.
Impossible Foods is a manufacturer of meat alternatives. A lot of what they create is known as a meat alternative. OSI Group has been in talks with the company about forming a partnership because they want to gain a foothold in the booming meat alternative industry.
The word is now out that OSI and Impossible Foods have indeed formed a business relationship and look forward to providing the capacity for McDonalds to offer new menu items. Read full interview of David McDonald at Inspirery.com
Catching Up To The Rest
It is quite frankly a little overdue for America’s favorite fast-food chain to get in on this industry. They are falling behind as other brands such as Qdoba and even Del Taco have created meat alternative items on their menus.
Burger King had perhaps the splashiest reveal of an alternative meat item when they released the “Impossible Whopper” to all of their locations in the United States earlier this month. It has resulted in many people rushing over to Burger King to try it out.
Now is the time for McDonald’s to act if it is going to. Young customers are flocking to other fast-food chains where they can get meat alternative menu items. If McDonald’s doesn’t show that it can offer the same very soon, it could have a significant impact on their bottom line. Luckily for them, Impossible Foods is on board and working on ways to increase its manufacturing output as soon as possible. Read More: https://www.provisioneronline.com/articles/98606-qa-with-dave-mcdonald-president-coo-osi-group