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Dan Bethelmy Rada holds the position of Global Brand President for Matrix and Biolage L’Oreal Professional Products. At the age of 40, he became the youngest DMI General Manager of the Company in the year 2015. Dan Bethelmy-Rada has used both creativity and dedication to transform the brand image of Matrix among customers worldwide.

Dan Bethelmy-Rada was born and raised in Venezuela.

He left his country at the age of 16 and attended the Sorbonne in Paris. He earned his degree in international business in the Sorbonne and graduated with an MBA degree from the ESSEC Business School in France. He joined L’Oreal Paris in 2003 and has worked in various positions including living in the US for 10 years before becoming the Global Brand President of Matrix.

Rada is well-known for encouraging new talents and motivating employees to work as a team to achieve success. He also encourages continuing professional development among his employees and brings together diverse talents to augment the success of the Matrix brand. Throughout his career at L’Oreal, he worked to make all their advertising and marketing initiatives successful and also made sure that he learned new and innovative creative skills from his mentors in the company.

Rada believes in taking each day as it comes. He believes that every day throws up new marketing challenges that require creative thinking and dedicated action. He is a keen photographer and this hobby has helped him improve his creativity in business especially in converting ideas into reality. He looks forward to using the social media to succeed in marketing the products of the company among customers. Go Here to learn more.

Despite his unwavering dedication to marketing success, Rada believes that no one can succeed if they do not strive to achieve a work life balance. Dan Bethelmy-Rada Loreal makes sure that his family is a priority and works to spend quality time with them. He also works for causes including organizations representing refugees and the LBGTQ community.

Dan Bethelmy Rada is a young business leader who is committed to improving the brand of his company through dedicated and innovative marketing endeavors and a creative edge.

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