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Excited to start working at Market America? Why not? This company offers a wide range of opportunities for both you and your client. Before you get to work though. There are some things you do need to know. There are certain things you never tell your clients unless you want the meeting to go bad.

1) You need to know who you are speaking with about your tech products at all times. You also need to know how to pronounce their name. Your client will be very disillusioned when you start thinking of them as just another account and not a person.

2) You need to be very specific about how much each of your products cost. Every time you quote a range, your client is going to see the low number.

One of your tech products might cost between $500-700. Your client will hear the first number while you stand with the higher number. It is dishonest and nontransparent. You need to have complete transparency when you work with Market America.

3) There are going to be times when you cannot offer the solution your client is looking for. There are going to be some tech products that Market America does not make available to their clients. You cannot use the word “but” when expressing a point. Your client interprets the “but” as your failure to put forth the effort. You need to come up with some kind of solution and use the right words.

4) You need to prepare yourself for every client you talk to. You need to know what they do and how your products can help make a difference. You will sound unprofessional and unprepared by asking the client these questions. You need to go in there knowing what your client needs and how you are going to sell it to them.

5) Some clients need extra care. This is when it helps to have the rest of the team at Market America help you out. Do not refer to the rest of your team as the “B Team.” That makes it sound like you are superior to them. Everyone at the company is the same. You need to give them that professional courtesy.

You are a reflection of what the company stands for. Your client sees that reflection when they sit down and talk to you.

In 2014 there was a CNN iReport that named America’s Healthcare Recruiter and that recruiter has Brian Torchin. Currently the Chief Executive Office of Health Care Recruitment Counselors (HCRC) in Philadelphia, Pennsylvania, Brian knows more than any other just how important staffing is to the healthcare marketplace. His expertise was not gained by studying a book or going to business school, but through real world knowledge of actually working the healthcare industry.

Brian recently sat down for an interview with the folks at and discussed the difficulties he faces in the Philadelphia staffing world. He believes that healthcare staffing is very much different than staffing in any other industry because of the real world knowledge that the recruiter must have. Healthcare facilities tend to stay focused on providing their customers with the very best quality of service and they don’t generally focus on recruitment. That is why it is of utmost importance for them to hire a firm like HCRC, whose recruiters know what the healthcare industry is like, to find them the talent that they want.

Brian says that the healthcare field is also drastically different because hospitals and healthcare facilities don’t have the option of constantly rotating their talent. Their customers have an expectation and need to have a consistency of care for a long period of time. That means that the recruiter has to get it right the first time. Once a facility and a recruiter build trust in each other, that bond is there to stay. A good recruiter isn’t someone who keeps the talent pool full or rotating but ideally one who eliminates the need for a pool or rotation to exist at all. Read more on about Brian Torchin

Brian graduated from the University of Delaware with a degree in Exercise Science and went on to graduate from New York College of Chiropractic. After working as a chiropractor for five years, he decided to move into talent recruitment as the Director of Medical Marketing at Practice Management Inc. There, he become one of the top talent recruiters in the Northeast and when he left in 2007, he was one of the best in the nation. Visit:


Jason Hope is an Arizona native born and raised in Tempe. He now resides in Scottsdale, Arizona. Jason Hope’s life has been characterized by his love for technology, philanthropy and innovations. He has used his vast tech knowledge to make lots of money that he has put into philanthropy. It’s what gives him the ultimate satisfaction. His business journey began after attaining a finance degree and then an MBA from Arizona State University.

He had a passion for mobile communications technology because it has power to reach many people. That is why he started selling premium text message services which gave him a platform to become a futurist. He created Jawa, a company which helped to make partnerships in the technology industry. But he has investments in various companies that give digital media solutions, marketing services (Search Engine Optimization) and interactive software.

Internet of things (IoT) is arguably the main thing that Jason Hope is known for. He has written extensively on this topic and called IOT the greatest trend in the tech industry. IOT is the connectedness that allows devices to sync. This leads to increased connectedness of various devices used in daily life such as home appliances, kitchen wear, electronics and cars. This is done to improve efficiency and reduce wastage. In November 2017 he wrote and published ‘Understanding the internet of things resolution’.

He highlights the importance of IOT in our daily lives; homes and schools. He predicts that many of the world’s largest corporations are and will be investing huge sums in this unfolding technology. He says that this will create a world where there is increased connections of devices. Jason Hope uses this books to shed light on some benefit that come with IoT, misgivings, regulations and their enforcement. He also seeks to explain the real meaning of this concept. He also explains how one needs to use the internet of things responsibly and how to shield yourself from cybercrime.

Hope explains in his book that the internet of things will make our lives safer. For instance, he highlights how public transport systems can be improved due to smart technology. This includes better real-time mapping of roads to avoid accidents, better monitoring and maintenance of trains. Wider adoption of things will contribute to less traffic jams due to less people using personal cars in favor of world class public transport systems too.

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It is common for companies to get bad reviews. No one or group of people is going to please everyone. Everyone has their own set of values that differ from one another. As a result, they may not be happy with some establishments that others are happy with. However, this doesn’t stop a bad review from taking away from the business of the small company. Therefore it is very important that a company owner like Andrew Gruel fight bad reviews. With poor online reviews, it is important that Andrew Gruel responds rapidly to the poor online reviews that he has gotten.

One set of reviews that he got about one of his Slapfish restaurants is that they charged too much for the portions that they served. This has prompted Andrew Gruel to contact his customers and have them return to the restaurant and adjust the prices and portions.

Another thing to do is to contact Status Labs. Status Labs is one of the companies that works with people on their reputations. They work on the reputations of businesses of various sizes so that they can continue to get customers. Status Labs understands the type of damage that poor reviews can do.

Status Labs has proven its public relations abilities with a fight against a bad review of its own. It was hit with an unsatisfied reviewed. They worked skillfully towards moving the bad review down with updates on the service. As a result, they have gained back their status as a good company. Status Labs has proven that the professionals are equipped to improve the reputation of any given person or business with the use of many different techniques which include presenting optimized content and having some bad reviews moved from online sources so that they don’t cause much damage to the company.

Gruel’s tactics are also helpful. He makes amends with unsatisfied customers in order to help the company gain better reputation. If the unsatisfied person walks away satisfied, then this will improve the reputation of the company. Also, the fact that the company owner goes after the unsatisfied customer in order to make things right shows that he really cares about his customers.

Google creates a person’s character. Well, that is not entirely correct. The listings in the search engines, whether they are true or not, create a perception about persons, places, and things. When there are extremely troubling things showing up in the Google search engine results, steps have to be taken to address the problem.

Darius Fisher, the president of Status Labs, knows a lot about correcting problems with search engine result. His reputation management company has helped roughly 1,500 clients in 35+ countries fix internet reputation management woes. In a recent interview, Fisher pointed out a very inconvenient fact. Google results won’t change on their own. Someone has to be very proactive when trying to fix the damage that can occur.

First, clear out all cookies and run name searches. A person should run his/her name, various aliases, and business or company names through Google. This way, any troubles with Google are then immediately revealed. Only when a problem is discovered will steps be taken to address it.

How the problem is to be addressed depends on various factors. Information related to data brokers can be fixed by requesting the brokers no longer make private information public. Bad reviews, however, are harder to deal with. Creating a significant amount of new content and publishing the material online could help mitigate the problem. A series of new good reviews are going to help hedge against the bad ones. Publishing totally new websites and social media profiles would be other examples of creating a new online persona.

Darius Fisher understands how to go about these steps and he has noted they are rooted in concepts of digital marketing. Fisher knows digital marketing. He was named on PR Week’s Innovation 50 list of top digital marketers. Through an effective campaign the search engine results can basically be re-mastered.