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JD.com of Jingdong Mall was launched in 2004 by Richard Liu Qiangdong and is one of the biggest e-commerce platforms in China. Traditional bookstores are currently going through a revival as a result of JD.com’s new online book business.

 

In addition, Jingdong Mall provides solutions when it comes to book procurement, technology, and logistics to 49 book stores around the country, including AIO SPACE, and Yitiao, as a result of Jingdong Mall’s RaaS  or “Retail as a Service” strategy. Under the RaaS strategy banner, JD also provided services and technologies to a number of companies from various industries. The “Retail as a Service” strategy also went beyond retail, helping a popular restaurant chain cut delivery costs in 2017.

 

One significant partnership that resulted from the RaaS strategy has been between Tangning Books and JD.com. Tangning Books is a bookstore that has two locations in Guangzhou, and was managing over 60 book suppliers prior to partnering with Jingdong in 2017. As a result of Jingdong and Tangning Books partnership, sales grew by 30% from May to December, and the profits also grew by 17% over that period. The partnership also enabled Tangning Books to reduce their turnover to 220 days, and using JD’s resources they are now able to have insight when it comes to customer buying behaviors and is able to tailored to their customer base, which in turn leads to more sales. Click Here to learn more.

 

When talking about the partnership, the founder of Tangning Books, Ningxin Liu stated that without the tech and supply chain expertise of Jingdong, his business would not benefit from any competitive advantage. He also pointed out that being backed by e-commerce technology allows the offline book business to see a bright future.

 

Another important benefit that resulted from the partnership between JD and Tangning is the fact that the bookstore now allows customers to scan QR codes for the books that aren’t available at the store and they can deliver the books within 24 hours using JD’s deep inventory. Haifeng Yang of JD Logistics noted that offline bookstores is only one example of many industries that can benefit from JD’s expertise when it comes to inventory management, technology, supply chain, and data.

 

See Also: https://www.chinamoneynetwork.com/2018/10/18/jd-com-opens-up-its-logistics-network-to-users

 

JD.com or Jingdong Mall is China’s largest online retailer, prides itself in the provision of authentic, high quality products to its client in China and the Middle East. Since its establishment in 2004, Jingdong has experienced a tremendous growth in revenue and customer base. Currently, the online giant is estimated to have a net worth of $ 9.7 billion.

Jingdong is also known for the wide variety of products it offers on its online store. Although Richard Liu started the company as online electronics shop, Jingdong has gone ahead to offer almost every product that all its clients need. The products include apparel, food, toys, cosmetics, food, and other fast-moving consumer goods.

Jingdong has also entered into partnerships with world famous brands, who would want to reach the Chinese market. Due to the company’s use of cutting –edge technology in its business operations, it has earned a name as the most preferred partner in the Chinese market. One such partnership involves Walmart, one of the Americas leading retailers. Walmart is Jingdong’s second largest corporate shareholder after Tencent, with a 12% Stake. JD.Com also acquired Yihaodian, Walmarts e-commerce platform, after a financial distress in 2016.

This year Jingdong experienced an unprecedented surge in its sales volumes during the annual Singles Day Shopping Festival, which ran from November 1 to November 11. This year’s event was special in that Jingdong worked in collaboration with other retailers to create a completely new shopping extravaganza for its clients. During the festival, famous global brands like Dell, Apple, Pampers, L’Oréal, and SK-II among many others registered a record high number of sales. See This Page for additional information.

Due to JD.com’s superior marketing strategy, there was also a significant rise of sales in products from Germany, South Korea, United States, the Netherlands, and Japan.

JD.com’s partnership with other retailers during this year’s annual Singles Day Shopping Festival is a demonstration of the company’s commitment to open its online platform and infrastructure to other users. Currently, Jingdong has opened its “JD Blockchain Open Platform” and online stores to over 600,000 businesses. The businesses use the platform to market their products. Additionally, Jingdong has entered into a partnership with WeChat. Using the mini-program platform, WeChat assists to drive traffic towards JD.com’s online platform.

 

Related Reference: https://www.businessinsider.com/who-is-the-amazon-of-china-alibaba-dangdang-or-jingdong-2011-9