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Every day I find myself googling Donald Trump. It’s not that I think he’s going to be this amazing president some day but it’s because I am always curious about what crazy things he has to say. Every day something else he has said pops up in my news feed and I find myself shaking my head simply because I can’t believe someone would be so willing to say such crazy things on such a huge platform as potential president of the United States. It’s unbelievable at times how he has no filter and doesn’t care what it does to his reputation.

I actually think many online brand reputation sites were created to help people just like him. People who talk entirely too much. Who can’t seem to stay out of trouble and who most importantly can’t seem to keep themselves out of the negative news because they are always willing to say whatever comes to their mind first, it’s sad actually but that’s who Trump is and that’s how many arrogant business owners today are and they don’t for a moment think twice of how it can impact their bottom line.

Recently, a new company came to the forefront to save the lives of people like Trump who can’t seem to stay out of the media. Meet BBA or Bury Bad Articles. They do just what their names says, they bury bad articles. They don’t delete them they just make sure that whatever negative articles are out there will be instantly buried in the search engine if hired by your company. A dream come true online.

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Boston-based insurance company Plymouth Assurance is launching a new tool to help both clients and potential customers buy and sell insurance, as well as manage their own accounts online. The tool, “Prime”, helps streamline the entire process and bridge gaps between the consumer and the agent. Prime is currently available for Massachusetts customers and will be available for those in New Hampshire and Connecticut after Oct, 1 of this year.

Chris Olie, President and CEO of Plymouth Rock Assurance in Massachusetts first introduced the tool in an issue of the Insurance Journal According to Olie, all buyers will have policies written by independent insurance agents. The agents can provide potential customers with information about all types of insurance. It’s a great deal for the agents because they have full ownership of the policy an receive a commission on it for as long as it remains active. “We learned a great deal about the process when the auto insurance platform was rolled out in 2013,” says Olie.

The man who started it all, James Stone, has built Plymouth Rock Assurance into a New England powerhouse of insurance conglomerates. Stone has vast experience in the insurance business, having held the position of Massachusetts Insurance Commissioner for over 10 years. He also lectured at Harvard as an economics professor. According to Wikipedia, Stone founded Plymouth Rock in 1982. His entire group holds the policies of over $1 billion. Stone has also authored many articles and books about the insurance industry. He sits on the board of directors of Cold Springs Harbor Laboratories. Stone is confident is the Prime platform and feels that it will level the playing field for independent agents who don’t sell primarily online.

The reaction to Prime has been better than Plymouth Rock hoped for. The reviews have been very favorable. “We’re excite to see that we have been able to improve everyone’s buying experience,” says Olie. The article was published by the Insurance Journal.