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If you have a dog, you have probably felt a little bit of apprehension when it comes to trying to find the type of dog food that you want to feed your pet. A lot of pet owners think that other people will see them as being experienced or simply uncaring, all because they are not sure which type of food is the best choice. As a result, many people try to make the decision on their own and the harder they try, the more confusing the entire situation gets. This is not an uncommon problem. Instead, it is something that almost every pet owner faces at one time or another, even the experienced ones. The sheer number of pet food brands that are available make it almost impossible to make an educated decision. This often makes pet owners wonder if they are actually making the right choice.

There are so many things that have to be taken into account. The age of your pet, its weight and any medical conditions that your pet is predisposed to all come into play when you are choosing a particular food brand. A lot of times, finances also come into play. Owning a pet should not be prohibitively expensive but it has definitely become more expensive over the last several years, often to the point that people find it difficult to keep up with the costs. Veterinary care and food bills have gone up so much that a lot of hardworking individuals that should be able to enjoy owning a pet feel as if they have very few options available to them. With that being said, that does not mean that they love their pets any less than anyone else does.

As a direct result of all these factors, many pet owners are looking for something that is able to fill a lot of different needs at one time. They have to have something that they can feed their pet with Beneful on twitter without feeling guilty for doing it, but they also have to have something that is reasonably well priced in order to be financially viable. One thing is certain, no pet owner on earth wants to feel like they are feeding their pet something that could potentially harm them. That is why so many people are wary of the cheaper brands of dog food.

Fortunately, there is a dog food brand that can fit many of these needs without making pet owners feel guilty for feeding the food to their beloved companion. This is Beneful dog food, made by the Purina Corporation. Many people have chosen to feed this brand because it has more nutritional value than the cheaper economy brands, but it is still affordable enough for almost any pet owner to use it. By the same token, it is readily available in many locations so it is not usually a problem to find it. As a result, more and more pet owners are choosing to feed Beneful dog food to their pets each and every day.


The story of the creation and success of the S’Well water bottle is truly of fairy-tale quality. This story starts with multiple problems ranging from the environment to utilitarian design, but it ends with an outstanding solution. That solution is the S’Well water bottle. The original story of the S’Well Water bottle was told by the Fast Company who is an environmentally conscious hip website offering a great deal of insight. Their recap of this story is truly inspirational for any budding designer or entrepreneur.

Fast Company starts off their story with the inspiration behind the S’Well water bottle and the problems disposable water bottles posed. To showcase these points, they interviewed designer Sarah Krauss directly to uncover that inspiration. It turns out it wasn’t a sleek design or the prospect of being in 3300 Starbucks that motivated her, it was improving the environment. The great part about this story is that improving the environment was achieved through a sleek design. You see no one wanted to carry around an ugly reusable water bottle so to change that perception, Sarah, designed S’Well.

Many people do not get to see, hear, or read how great ideas for products come about in the consumer marketplace. But the Fast Company delivered with their original article about the creation of the S’Well water bottle by Sarah Kauss. This article truly showed how an individual successfully solved several complex consumer problems with one sleek innovative solution.