Entrepreneur Guilherme Paulus Shares How He Got Brazilians To Enjoy Domestic Travel

Home / Entrepreneur Guilherme Paulus Shares How He Got Brazilians To Enjoy Domestic Travel

Guilherme Paulus is a Brazilian entrepreneur who established huge success in both the tourism sector and hospitality. He grew his first company, CVC Tours, into an enormous firm that has $5.2 billion in annual revenue. His second company, GJP Hotels & Resorts, is the leading hotel chain in Brazil. He is the chairman of the board of directors for both of these firms. While he is no longer involved in the day to day operations of CVC Tours he is still very active at GJP Hotels & Resorts.

He said that when he got started in the tourism sector in 1972 it was mainly people from elsewhere that were tourists, not Brazilians. Guilherme Paulus made it his mission to get domestic tourism a kickstart. One way he has done so is by chartering flights in both the 1980s and 1990s. When Brazilians did travel at the time they did so mainly by car and he wanted to get them up in the air. In the early 1990s, CVC Tours bought a hundred thousand seats from the airline company VASP. The plan was that they would sell these seats to Brazilians. The plan was an incredible success as they sold out all of the tickets in just eight months.

Two of the hotels that Guilherme Paulus owns are in the ever popular city of Rio de Janeiro. These are the three-star Linx Galeao and the four-star Prodigy Santos Dumont. He says both hotels are great for business and leisure travelers as they are centrally located. There are many amazing sightseeing attractions in and around Rio de Janeiro that he enjoys telling people about. This is an oceanside city with incredible mountains towards the inland.

Guilherme Paulus says that this city has 65 miles of beach with the most famous ones being Ipanema and Copacabana. At Barra da Tijuca it is a fantastic place to sail, kiteboard, and surf. He says there are many museums here with his personal favorites being the National Historic Museum, located inside a fort from the 16th century, and the Niteroi Contemporary Art Museum.