JD.com or Jingdong Mall is China’s largest online retailer, prides itself in the provision of authentic, high quality products to its client in China and the Middle East. Since its establishment in 2004, Jingdong has experienced a tremendous growth in revenue and customer base. Currently, the online giant is estimated to have a net worth of $ 9.7 billion.
Jingdong is also known for the wide variety of products it offers on its online store. Although Richard Liu started the company as online electronics shop, Jingdong has gone ahead to offer almost every product that all its clients need. The products include apparel, food, toys, cosmetics, food, and other fast-moving consumer goods.
Jingdong has also entered into partnerships with world famous brands, who would want to reach the Chinese market. Due to the company’s use of cutting –edge technology in its business operations, it has earned a name as the most preferred partner in the Chinese market. One such partnership involves Walmart, one of the Americas leading retailers. Walmart is Jingdong’s second largest corporate shareholder after Tencent, with a 12% Stake. JD.Com also acquired Yihaodian, Walmarts e-commerce platform, after a financial distress in 2016.
This year Jingdong experienced an unprecedented surge in its sales volumes during the annual Singles Day Shopping Festival, which ran from November 1 to November 11. This year’s event was special in that Jingdong worked in collaboration with other retailers to create a completely new shopping extravaganza for its clients. During the festival, famous global brands like Dell, Apple, Pampers, L’Oréal, and SK-II among many others registered a record high number of sales. See This Page for additional information.
Due to JD.com’s superior marketing strategy, there was also a significant rise of sales in products from Germany, South Korea, United States, the Netherlands, and Japan.
JD.com’s partnership with other retailers during this year’s annual Singles Day Shopping Festival is a demonstration of the company’s commitment to open its online platform and infrastructure to other users. Currently, Jingdong has opened its “JD Blockchain Open Platform” and online stores to over 600,000 businesses. The businesses use the platform to market their products. Additionally, Jingdong has entered into a partnership with WeChat. Using the mini-program platform, WeChat assists to drive traffic towards JD.com’s online platform.