JHSF Participacoes S.A. has expanded greatly since it was founded in the 1970s. The real estate has emerged as a leader in residential and commercial real estate. JHSF has benefited from chairmen that are knowledgeable in business and that have a vested in the real estate company as JHSF is a family-owned business. Decisions are made based on what is best for the real estate company. JHSF has been fortunate in having Jose Aurimo Neto, also known as Jose Neto and Zeco Auriemo control JHSF after showing promise when he was younger.
Though Jose Neto studied engineering, he followed in the family footsteps by working for JHSF after graduation. Jose Neto slowly worked his way to the positions of executive chairman and CEO of JHSF. Jose Neto’s initial success was a parking lot management company created by JHSF. The success of Parkbem led Jose Neto to look for new opportunities. It was then that JHSF to construct shopping malls. Jose Neto oversaw the construction of a mall in Santa Cru named Shopping Santa Cruz.
Jose Neto’s success led to more construction of shopping malls located throughout Brazil. To date, JHSF has constructed the Metro Tucuruvi, the Ponta Negra and Bela Vista complexes, along with the Cidade Jardin Shopping Center. JHSF has continued to succeed with commercial shopping centers and its most recent addition to its shopping malls is the Catarina Fashion Outlet which is very popular with the locals. Its popularity led JHSF to renovate the building and add more room to the mall.