Luiz Carlos Trabuco: The Astute Banker

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     Luiz Carlos Trabuco is a clear testimony that hardwork and sheer determination can take you places you even never imagined. Rising from the position of a junior clerk at Banco Bradesco to become the bank’s Chief Executive Officer and Chairman of the Board of Directors is in no way a mean achievement. He joined Bradesco on April 17, 1969 as a 17-year-old high school graduate and has never looked back. Luiz Carlos Trabuco is an alumnus of the prestigious University of Sao Paulo, where he graduated with a degree in Philosophy, Sciences and Letters. In addition, he holds a post-graduate diploma in Social Psychology.

The most surprising thing is that Luiz Carlos Trabuco has managed to excel in the banking industry and yet he is not a trained banker. Apart from the Chief Executive Position that Luiz currently holds, Luiz has previously held other senior positions with the most notable ones being; President of Bradesco Vida e Previdência, Managing Director of Banco Bradesco SA, Executive Vice President of Banco Bradesco, Director of the Bradesco Seguros Group, President of ANAPP, National Association of Private Pensions, as well as President and Director of Odontoprev SA. His loyalty and professionalism is what has kept him at Banco Bradesco for close to five decades now.

Throughout his career at Banco Bradesco, Luiz has seen Banco Bradesco reach major milestones in the Brazilian banking industry. To begin with, Luiz facilitated the reorganization of the Bank’s communication system and improved its relationship with the media when he served as the bank’s marketing director. Second, Luiz was the president of Bradesco Seguros when the Bradesco shares were launched on the New York Stock Exchange. In this case, Luiz played a major role in coordinating the launch. Also, Bradesco Seguros recorded massive growth to become a market leader during his tenure as president. In fact, the bank grew by over 100% when he served as president. Third, the Bradesco’s insurance segment grew by up to 35% within the same period and this was attributed to Luiz’s visionary leadership. The group enjoyed the largest market share when it comes to the insurance industry in Lain America. The three examples are a perfect demonstration that Luiz Carlos Trabuco is a proven performer.