Richard Liu Qiangdong: Growing A Business

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The interview on WeForm.org entitled “An Insight, an Idea Was Richard Liu” discusses some of the successes been experienced by JD.com. Many people around the world are not completely familiar with JD.com, but it is the largest online retailer in China. In fact, the company has been so successful that it is worth almost $60 billion. It is a major driver of the Chinese economy and has designs on entering the global scale in the coming years. The founder of the company Richard Liu Qiangdong has put considerable work into the growth of this company. He has used many of the lessons that he is learned throughout the years to make it one of the best companies it could possibly be.

 

One of the first questions that Richard Liu’s interviewer asks him is about the name for JD.com. Richard Liu explains that it was the result of a mash-up between his name and the name of his then-girlfriend. While the relationship did not work out, the company has grown substantially. The reason that the company has grown so well is that Richard Liu learned from a very early age that he would need to be hands-on with his business. He had tried to enter into the restaurant market, but unfortunately that venture failed. He explains that while it was a difficult time it taught him a lot about what it took to make a business succeed. He has applied those lessons to JD.com.

 

Richard Liu believes that one of the reasons why JD.com is so successful is because they offer a guarantee that was not readily available in 2004 when the company started. A lot of online retailers were simply offering products willy-nilly. Many of the items that they sold were broken, counterfeit, or of poor quality. JD.com was like a breath of fresh air for the customers in China. He wanted them to have confidence in their product. He is hoping that in the future the world will be able to appreciate the outstanding level of quality that JD.com puts into their product selection. He wants future customers to be on the lookout for JD.com. See This Article for more information.

 

Related reference https://www.crunchbase.com/person/qiangdong-liu