The sweet wine from Hungary’s Grand Tokaj may have just recently been introduced to the hundreds of millions of customers that use e-commerce giant JD.com, but it has already gained an impressive following. Jingdong is known for being able to bring their customers exciting choices when it comes to imported goods which is why they are one of the most popular retailers for alcoholic beverages throughout all of China. The retailer is honored that Grand Tokaj chose to allow their company to market its fine sweet wine that has gained a reputation for quality in the country that it is produced in. They have been bringing global brands to the Chinese market and they have a lot to show for it as demand continues to increase for imported alcoholic beverages.
The Chief Executive Officer of Grand Tokaj is happy about the opportunities that they have with the Chinese consumer base through JD.com. He has stated that he believes that the introduction to the market has been ideal as they are able to introduce Chinese consumers to the history and quality of Hungarian wine. In addition, the customer service that is offered by Jingdong is considered to be some of the best in China and Grand Tokaj wants their customers to be happy about their purchase from purchase until the last drop in the bottle. They put a great deal of care into making their wine and are happy that JD.com puts such a great deal of care into the happiness of their customers.
While Jingdong is known for being an e-commerce giant, its offline options are continuing to increase over the years. The brands who have sold their imported alcoholic beverages through JD.com have been happy with their holistic marketing solutions which include many different channels to advertise their product and educate consumers about what they have to offer. When Jingdong launched Rémy Cointreau Group on their site in 2017, they used a lot of consumer research in order to figure out the best way to market it to their consumers. This included offering a smaller bottle of cognac based on behavior analysis of their customers.