As the CEO and founder of KOI IXS, Edwin Miranda has filled a pivotal role, allowing him to provide further insight into his longest-held beliefs. He is a staunch believer in the power of performance-driven marketing and looks to assist global brands when it comes to gaining a larger share of the marketplace.
Now that KOI’s marketing campaigns are providing clients with the desired results, Edwin Miranda looks to incorporate the marketing tools of tomorrow. He has already spoken about the difficulties that are associated with utilizing the technology of the past. That is why he has such a strong level of focus on the technologies of the future.
Edwin Miranda also looks to eliminate the disconnect between performance and creativity. He believes that this disconnect is what keeps businesses from being able to carve their own market share. He understands that an audience is always going to respond best to a campaign that does not feel traditional in nature.
By placing a higher level of emphasis on predictive analytics, a business is able to implement an approach that is simple and automated. Now that the playing field has been leveled, these are benefits that are available to businesses of all sizes. Edwin Miranda is quick to let his clients know that they have the ability to leapfrog their competition.
In the modern age of advertising, a company must get results. Now that artificial intelligence and machine learning are making the process easier, more and more companies are able to achieve their full potential. Edwin Miranda is the connective tissue in these instances.
He provides companies with the tools that they need to align their vision and produce worthwhile work. Thanks to his tireless efforts in the world of brand work and his knack for marketing technology, clients are given the ability to triumph over the many challenges that they will face in today’s ever crowded marketplaces.