The Real Real is Ready to Open a Real Store

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In 2011 The Real Real was founded. Well know entrepreneur Julie Wainright is founder and CEO of the company. Over the years the Real Real has experienced tremendous growth that shows no sign of slowing down.

The real real caters to those who want luxury, high end fashion options, without the hefty price tags that usually accompany these items. Up until now, this has been an online site, but things are changing. The Real Real is about to open a brick and mortar store in New York. This is exciting news for those who are fans of the site. Even more exciting is the fact that New York is just the first store that is being planned. Others are in the works as well.

According to, additional stores are great news for shoppers who want their items faster. Shipping now takes about a week. When you can walk right into a store and leave with the items you want, you get instant gratification. However, while you’re waiting for a store to open in your area, don’t despair. The Real Real is working on ways to get items to you sooner. Different ideas and strategies are in the works and will be an option soon.

The company already has valuation offices, so that consignors are able to bring their items in to have them evaluated. These are especially helpful for those selling watches or jewelry. Statistics show that sellers are able to make more money when they sell to this luxury consignment shop than they would selling other ways, such as through a pawn shop.

In addition to the luxury aspect of this shop, there are other things that set it apart from others. For one, the real real has an excellent reputation. They have earned the trust of those who shop with them. Every single item is inspected and authenticated before it’s ever shipped.

The Real Real has been able to obtain funding and keep expanding over the years, because it’s filling a need that shoppers have. They want excellent quality, designer items at prices they can afford. Consignment shopping gives them an excellent way to get what they want.  To see more about The RealReal you can visit