Jose Auriemo Neto, known to his close relatives and friends as Zeco Auriemo is a Brazilian entrepreneur has established himself as one of the youngest leaders in the country. At the age of 22, Zeco Auriemo took over his father’s company; JHSF as the Chief Executive Officer. This was after nine years of training u der the wings of his father. His Father, Fabio Auriemo took Zeco under his wing when he was thirteen years old. He began working in the company and soon he was aware of all the operations in the company. Even with a degree in Engineering from the Sao Paulo University faculty of Engineering, Zeco Auriemo still felt the need to maintain his family legacy by remaining in the development industry.
JHSF is a commercial and residential development company based in Brazil but operating in several parts of the globe. The company was launched several years ago under the name JHS. The founder was Auriemo’s grandfather; Roberto Auriemo who passed it on to his sons Fabio and Jose Auriemo senior. Before Zeco Auriemo took over JHSF, the company was known for developing some of the most famous malls in Brazil. However, Zeco had greater plans for the company.
As soon as he took charge, he ventured into residential development as well as offices and also collaborations with the fashion industry. His biggest and riskiest project was the Pinheiros Marginal project. He acquired a land of more than 8000 square feet on which he built a shopping mall with 180 stores, residential buildings, commercial buildings, a university building, and other luxury developments. Currently, JHSF has made a name for itself in the global market by working with brands like Valentino, Jimmy Choo, and Pucci. The company has also broken ground in USA’s New York with the purchase of a building which Zeco plans to transform into a luxurious mansion.